Just had a meeting with Google. Even though most things were familiar, it was interesting to see the breadth in their portfolio. We discussed what Google could do for our iPhone app promotion. One of the major hurdles is the lack of measurement possibilities in the iTunes store. This means no CPA bidding as we can’t measure any conversions. I wonder if Apple will ever share this kind of data, as it would stimulate publishers to drive more traffic to the iTunes store.
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Google and iTunes
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