Just had a meeting with Google. Even though most things were familiar, it was interesting to see the breadth in their portfolio. We discussed what Google could do for our iPhone app promotion. One of the major hurdles is the lack of measurement possibilities in the iTunes store. This means no CPA bidding as we can’t measure any conversions. I wonder if Apple will ever share this kind of data, as it would stimulate publishers to drive more traffic to the iTunes store.
Home » Uncategorized » Google and iTunes
Google and iTunes
Latest Posts
-
Video: 2 tips for successful contact reduction projects
Watch the video (LinkedIn)
-
Video: getting the Contact Center on board in contact reduction project
Watch the video (LinkedIn)
-
Contact reduction and BHAG
Contact Reduction projects require buy-in for investigation and action. There should be buy-in at the kick-off meeting, but also when: The KPIs of 1 department…
-
Shifting to a digital channel isn’t contact reduction
Contact channels often shift from e-mail and phone to chats, messaging, and social media. “We received 25,000 fewer inbound calls thanks to the launch of…
